Your logo. It's what people first notice about your brand. It represents – and  is – your brand. But how does your business logo affect the way your brand is per…

In most cases a website is one of the first interactions a prospect will have with your business. Nowadays, prospects ask for your website address, more than they ask…

Business cards are not solely the property of businessmen and women anymore. People are finding creative ways to use these small slips of cardstock for everything from…

Business cards, historically, have had essentially one function: to facilitate the exchange of contact information. As technology has become increasingly ubiquitous in…

One of the most overlooked optimizations of owning a website is also one of the easiest to do. I’m talking about buying and redirecting your web name iterations to …

A brand identity, in essence, is the look and feel of your business. Everything that shapes the public’s perception of your business is part of your brand identity, fr…

Seasonal small businesses face challenges, particular during the off-season. But just because you may not be in the peak months for your business does not mean there ar…

We all know that social media can be overwhelming. There are stats and figures that show which network is a hit or a flop with given demographics. As a small bu…

Vistarprints is back, which means your favorite players and teams have returned to the ice. This means sales of jerseys and other memorabilia bearing team logos will s…

If leaders are supposed to lead, and managers are supposed to manage, then what do I do? The good news is that you don’t have to choose…do both. Whether you jus…