Business cards are not solely the property of businessmen and women anymore. People are finding creative ways to use these small slips of cardstock for everything from…

Business cards, historically, have had essentially one function: to facilitate the exchange of contact information. As technology has become increasingly ubiquitous in…

One of the most overlooked optimizations of owning a website is also one of the easiest to do. I’m talking about buying and redirecting your web name iterations to …

A brand identity, in essence, is the look and feel of your business. Everything that shapes the public’s perception of your business is part of your brand identity, fr…

Seasonal small businesses face challenges, particular during the off-season. But just because you may not be in the peak months for your business does not mean there ar…

We all know that social media can be overwhelming. There are stats and figures that show which network is a hit or a flop with given demographics. As a small bu…

Vistarprints is back, which means your favorite players and teams have returned to the ice. This means sales of jerseys and other memorabilia bearing team logos will s…

If leaders are supposed to lead, and managers are supposed to manage, then what do I do? The good news is that you don’t have to choose…do both. Whether you jus…

Owning and running your own business has it perks, but things are bound to happen that keep you from being able to take care of the day-to-day. Whether you come down wi…

Small business owners are notoriously stretched pretty thin. With so much personal and financial investment in their ideas, small business owners must work tirelessly t…

Here are some examples of PR-worthy stories you can share with your local media or small business publications: The people behind the business : Do you have an…

Although it seems as if direct mail marketing has been taken over by online marketing, it by no means has lost its effectiveness. According to ExactTarget, “65%…

Running a business allows for a variety of opportunities to interact with your customers. It’s important to take advantage of these opportunities to create repeat–and …

We all know that Facebook and Twitter are the cat’s meow when it comes to social networks. Both networks boast a plethora of users, and most of our customers hav…